When Elon Musk first launched his Twitter Blue subscription service, the whole point was to make it possible to buy the blue checkmark as a coveted status symbol. Now, the billionaire is backtracking (for now, at least), announcing in a tweet that the relaunch of Blue Verified checkmarks will be delayed, and likely when it does roll out, checkmarks distinguishing between Blue Verified subscribers and official verified accounts will be different colors.
“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk tweeted. “Will probably use different color check for organizations than individuals.”
Many Twitter users suggested this obvious solution before the fake-account scandal found the platform sprinkled with popular but chaotic brand impersonations. That ultimately led Musk to revoke the option to pay $8 for a Blue Verified subscription.