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Musk-led Twitter rolls out new “Official” tags, removes them hours later

“I just killed it,” Musk said after newly deployed Official labels disappeared.

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Enlarge (credit: Getty Images | Samuel Corum)

Twitter is rolling out the $7.99-per-month version of its Twitter Blue subscription, which adds a blue checkmark to your profile. But with Twitter CEO Elon Musk’s move to paid checkmarks raising concerns about impersonation, Twitter also deployed a new “Official” label for notable accounts.

However, in news that probably won’t surprise you, the Official label rollout is already chaotic. Some accounts—including Ars Technica’s—had the Official tag briefly today then it disappeared. It’s not clear whether the tags are gone for good.

“I just killed it,” Musk wrote today when YouTuber Marques Brownlee asked why his Official tag disappeared.

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