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Apple announces sweeping changes to App Store pricing

Changes may help devs handle inflation, exchange rates, and new content types.



Apple unveiled the most sweeping change yet to the App Store pricing model it applies to all apps submitted to its app stores on Tuesday. In the new system, app developers will have substantially more control over how they price their apps.

Apple’s App Store has a history of offering relatively limited price point options to app and game developers. With the new policies, the minimum app price has dropped from $0.99 to $0.29, and the maximum has risen from $1,000 to $10,000. Prices can include $0.10, $0.50, $1, $5, $10, and $100. Supported conventions include X.99, X.00, X.90, and X.95.

Here’s Apple’s specific wording:

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